It’s amazing how many times you question yourself when working on a new product. Do people really want this? Is it going to be worth all of our effort in the end? Do we really know enough to do it right?
It’s a constant struggle between exciting moments of insight and the crippling unknown.
But there comes a point when the vision becomes clearer. When you and the team finally refine the product and focus on its core reason for being. Then all of a sudden, like magic, confidence sets in. Other products in the market don’t seem like competitors, and if they do, they are sub-par competitors. Articles seem to all be pointing to where you’re heading. The clouds start to break and the whole team is now mission-driven.
This is the moment we just hit. After 8 or so months of playing this game, we now have our atomic unit as Fred Wilson mentioned recently. We finally have the differentiating factor we were seeking. The thing we so desperately needed to believe in. It’s an exciting time but we certainly realize it’s just the beginning.
And the beginning feels a lot better when you’re totally confident in what your building.
So if you’re stuck in this questioning phase, take a moment to define why your product matters. Not necessarily why it’s needed, but why it matters. Once you truly understand that, the confidence to push forward sets in. The team is ready to go to war. It’s a great feeling.
I can’t discuss what we are building just yet but I am going to use this blog as a way of chronicling the experience along the way. The ups, downs and lessons learned. I hope you find it useful and I encourage you to share your comments with me.